No matter your organizational structure or offerings, a crisis can occur that requires immediate and constant communication with your employees, stakeholders and even the general public. A crisis can range from a natural disaster to employee issues, to data breach or even a pandemic. As experts in crisis communications, AOE has assembled this site as a resource for you and your team as you navigate crisis planning and training.
No matter your organizational structure or offerings, a crisis can occur that requires immediate and constant communication with your employees, stakeholders and even the general public. A crisis can range from a natural disaster to employee issues, to data breach or even a pandemic. As experts in crisis communications, AOE has assembled this site as a resource for you and your team as you navigate
crisis planning and training.
Research shows that 95 percent of crisis are predictable, and 40 percent of companies will not survive a disaster. However, the majority of crisis start out as smoldering issues, and with the proper crisis planning process and tools in place, they can stay an issue in most cases and not elevate to a full-blow crisis.
AOE has decades of experience helping organizations plan for the “what if” scenarios and creating a culture that ensure successful operations and communication during a crisis, which mitigates risk and brand exposure. From crisis strategic planning and issues audits, to media training and more, AOE is the trusted and proven resource – no matter the issue.
Meet the AOE Team
Crisis Communications Planning Consultant
Kathy Spanier has more than 40 years of business-to-business marketing experience, both in the consulting and client side of the business, working with a variety of organizations across several industries. She currently serves AOE as a lead crisis and strategic planning consultant. Skilled in the development of strategies using various organizational and marketing tools and processes to assist in the positioning and differentiation of an organization in a competitive environment, Kathy has extensive experience in developing and executing strategies to meet objectives in a variety of B2B industries.
Kathy has served in many volunteer leadership roles for various industry programs. She was the industry Chair of Sustainability and instrumental in supporting the development and adoption of a voluntary, third party-verified certification for industry producers to improve the sustainability profile of its production processes. Through Kathy’s leadership, this certification has gained acceptance by the USGBC (US Green Building Council) within LEEDv4 and ILFI (International Living Future Institute) within the Living Building Challenge. In addition, she has served on several industry boards and held various executive board positions. Further, she was a founding member of a women’s program with the vision to recruit, retain and advance females in the industry and she established and led its first mentorship program.
Her Diversity Equity and Inclusion experience includes training by the University of South Florida, Muma Business College (May 2021). In addition, she serves as a discussion leader for the Anderson Center, a non-profit organization that provides management and leadership development services. She holds a Bachelor of Science degree in Business with a Marketing major from St. Cloud State University.
Crisis Communications Practice Leader, AOE President
Building on almost 25 years serving technical industries in an organizational, strategy and marketing role, Kimberly leads the AOE Crisis Communications practice. She is certified by the National Transportation Safety Board in crisis and media relations, and is known throughout the industry as one of the top professionals in this arena. Further, she is trained in Diversity Equity and Inclusion by the University of Michigan, and she brings a wealth of experience in organizational development, HR, training, strategic planning and stakeholder engagement to her role. As the lead of the AOE Crisis Communications Practice Group, she will ensure best practices are applied to the delivery of all services as well as the establishment and monitoring of return on investment.
Recently selected as one of the most influential people in the concrete construction industry by Concrete Construction magazine, Kimberly is co-founder of the Women in Concrete Alliance (WICA) and leads efforts to create networking programs for women in the concrete industry. In this capacity, she represented WICA on the U.S. Secretary of Transportation’s Women in Transportation Roundtable.
She received her BA in journalism/English from The University of Arizona, and currently serves as a mentor at the University. Kimberly also administers a scholarship program. She earned her master’s degree in organization and management with an emphasis in leadership from Capella University. Further, she was the first person in Ohio and one of the first 10 in the nation to earn the Certified Professional Services Marketer Designation through the Society for Marketing Professional Services, a designation she still holds today.